Brand Strategy
Healthy and sustainable businesses start at the foundation.
Branding is often confused with marketing, mostly as visual branding, areas like logo and color identification.
Are you familiar with the definition of Branding? Branding is the gut feeling that your consumer has when they think about your brand. For example, we are Jeep® people, and owning a Jeep makes us feel adventurous, which is in line with what their brand is all about! How does your consumer view your brand?
How you feel about your brand, and how your consumer feels should match. Otherwise, there is a disconnect in your brand that needs resolution.
We also help our clients add wellness to their brands, by instituting it in their core values, mission, and business development.
Every company needs a solid brand foundation to find success in their industry. If you are unsure about your brand, or feel your brand is changing and evolving, we’d love to help. Furthermore, if you are looking to change the world, we want to help you disrupt!
What’s included
Discovery Call
We start with a discovery call where we will talk in-depth with you for 90 minutes about your brand and any information that you have built so far (including research!)
Research & Build
From there, we will build your brand strategy document. The entire process of building takes around 60 days. During this time, you will have access to a Slack channel so that you can communicate any thoughts that arise, and we can ask questions.
Brand Blueprint
By the end, you will have a Brand Strategy Document that can serve as your business blueprint and lead the direction of your company.
*Please note, if you need brand visuals, we work with a partner company and can give you a quote for both!
Our Process and Timeline
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Book an Introduction Call
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We will discuss the project or idea and make sure that we are a great fit!
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After the call, our team will send over a proposal
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Take your time and think it through!
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After a proposal is signed, we will send over the information needed before our first meeting & a link to schedule your discovery meeting
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Discovery Meeting (included, complimentary in all packages)
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During the Discovery meeting, we will assess all information that is needed, and gather any research you have done.
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For the next 60 days, we will build a Brand Strategy Document that will serve as your brand blueprint!
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If you need brand visuals, we will set up your meeting with our partner company and go through the strategy together, and if not, we will set up a final meeting.
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In your final meeting, we will go through your strategy line by line, and answer any questions that you may have. We will also give you any resources or recommendations for strategy implementation. For example, some people decide to also move forward with our Digital Marketing Strategy.